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Our Technology

The technology behind
your website.

You never have to manage any of this — that’s the point. It’s here for the technically curious, and for anyone who wants to know how their website is kept fast, secure and easy to find.

Server-side performance

Fast pages, without performance settings for you to manage.

  • Page caching
  • File caching
  • Optional Redis
  • Efficient page building
  • Cache invalidation on every save
  • IndexNow notifications after saves

Image optimization

Every image you upload is prepared for the web automatically.

  • Automatic WebP conversion
  • Image compression
  • Hidden photo metadata removed
  • Image width limits
  • Mobile-sized copies
  • Lazy loading
  • Priority loading for the most important images
  • Reserved image dimensions, so pages don’t jump as they load

Browser-side performance

Less for the browser to download, and nothing loaded before it is needed.

  • Navigation optimization
  • YouTube poster images instead of the full player until you press play
  • Privacy-friendly YouTube embeds
  • Lazy-loaded Google Maps
  • Self-hosted Inter font, in a limited set of weights
  • Minified CSS and JavaScript
  • Versioned assets
  • No jQuery — Livewire and Alpine.js instead

Hosting & delivery

Your website stays online, secure and quick to reach.

  • Cloudflare DNS and CDN
  • SSL certificate
  • Daily backups
  • 99.9% uptime target

Analytics

See what visitors do, without slowing the site down.

  • Google Analytics / Tag Manager
  • Microsoft Clarity
  • Conditional loading

Search engine optimization

Search engines get a clear, well-structured picture of your business.

  • Automatic sitemap, images included
  • robots.txt
  • IndexNow
  • Google Search Console and Bing verification
  • Canonical URLs
  • Automatic 301 redirects
  • noindex rules
  • Open Graph and Twitter cards
  • Structured data: LocalBusiness, WebSite, BlogPosting, NewsArticle, Product, Service, ImageGallery and Breadcrumbs
  • Alt text and SEO-friendly image filenames
  • Internal linking
  • Core Web Vitals

Built with the tools every web developer knows

Laravel PHP 8 MySQL / MariaDB JavaScript HTML5 CSS3 Tailwind CSS Alpine.js Git Linux Docker Cloudflare Laravel PHP 8 MySQL / MariaDB JavaScript HTML5 CSS3 Tailwind CSS Alpine.js Git Linux Docker Cloudflare

You don’t need to understand any of it.

We built it so you wouldn’t have to. Tell us about your business, and we’ll show you what your website could look like.